公平关切下零售商主导的闭环供应链决策模型

将公平关切性引入到零售商主导的闭环供应链中, 分别在零售商公平中性和公平关切下, 分析闭环供应链成员及整体的最优决策问题, 并对两种情形下的均衡结果进行比较. 研究表明, 主导零售商的公平关切性对其自身效用的最大化是有利的, 对制造商和第三方利润的最大化是不利的. 零售商公平关切程度相对较弱时, 其公平关切程度的增强对闭环供应链系统是不利的, 反之, 其公平关切程度的增强对闭环供应链系统是有利的.

Decision models of closed-loop supply chain with dominant retailer considering fairness concern

The fairness concern is introduced into a closed-loop supply chain system with a dominant retailer. Under the case that considering and without considering the dominant retailer''s fairness concern, the optimal decisions of members as well as the whole closed-loop supply chain system are analyzed respectively, and the equilibrium results are compared. The results show that the dominant retailer''s fairness concern is beneficial to the maximization of his own utility, but unfavorable to the profit maximization of the manufacturer and the third party recycler. The increase of dominant retailer''s fairness concern is unfavorable to the utility of the whole closed-loop supply chain system when the fairness concern is relatively weak, but it will be beneficial on the contrary.