| 外国石油公司在中国润滑油市场的营销策略 |
| |
| 引用本文： | 胡性禄.外国石油公司在中国润滑油市场的营销策略[J].石油商技,2001,19(2):33-35. |
| |
| 作者姓名： | 胡性禄 |
| |
| 作者单位： | 中国石油和石化工程研究会,北京,100013 |
| |
| 摘 要： | 系统介绍了外国石油公司为扩大在中国润滑油市场的占有率而采用的营销策略，包括市场定位，营销策略，营销组合和技术服务。
|
| 关 键 词： | 市场营销 营销策略 中国 润滑油市场 外国石油公司 |
| 修稿时间： | 2000年11月9日 |
Marketing Strategy Of Foreign Oil Companies In China's Lube Oil Market |
| |
| Hu Xinglu.Marketing Strategy Of Foreign Oil Companies In China's Lube Oil Market[J].Petroleum Products Application Research,2001,19(2):33-35. |
| |
| Authors: | Hu Xinglu |
| |
| Abstract: | To marketing strategy of foreign oil companies to enlarge their share in China's lube oil market is systematically introduced, including their market placement, sales strategy, business combination and technical service etc. |
| |
| Keywords: | marketing strategy lube oil |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
