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互联网金融背景下传统商业银行的应对措施
引用本文:汪倩玲.互联网金融背景下传统商业银行的应对措施[J].湖南工业职业技术学院学报,2014(3):31-34.
作者姓名:汪倩玲
作者单位:西安财经学院,陕西西安710100
摘    要:当前互联网金融风潮的冲击下,传统商业银行应当如何应对?针对这个问题,本文对我国互联网金融行业主要的金融产品进行了系统的分析,并对我国传统商业银行和新兴互联网金融企业在当前金融行业背景下的优势进行了比较,在此基础之上,对当前形式下传统商业银行如何积级应对提出了具体的建议。

关 键 词:传统商业银行  互联网金融  应对措施

Analysis on Alternative Responses from Tranditional Commercial Banks Under the Background of Internet Finance
WANG Qian-ling.Analysis on Alternative Responses from Tranditional Commercial Banks Under the Background of Internet Finance[J].Journal of Hunan Industry Polytechnic,2014(3):31-34.
Authors:WANG Qian-ling
Affiliation:WANG Qian-ling ( Xi'an University of Finance and Economics, Xi'an 710100, Shangxi )
Abstract:How a tranditional commercial bank to be reformed to fit the market competition under the impact of the internet finance is a problem needed to be solved. This paper is going to make some points on this subject. At the very beginning, it lists several popular financial products in internet financial industry in China. Then, by comparing the advatages between tranditional commercial banks and newly developing internet financial enterprises under this special background, the paper presents alternative solutions for the banks.
Keywords:traditional commercial banks  internet finance  ahernative responses
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