| 也谈营销理念的起源 发展和创新 |
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| 引用本文： | 王国华. 也谈营销理念的起源 发展和创新[J]. 机械管理开发, 2012, 0(4): 149-150,152 |
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| 作者姓名： | 王国华 |
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| 作者单位： | 山西百一机械设备制造有限公司,山西太原,030003 |
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| 摘 要： | 通过追溯营销产生的历史、简要论述了营销理念的发展和创新。概括了现代营销理念的六个特征,提出了市场调查、市场研发、实现产品价值等各个方面具体操作方法。肯定了营销是研究经营与销售活动的科学。
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| 关 键 词： | 营销 营销学 创新与发展 营销理念 |
On the Origin Development and Innovation of the Marketing Concept |
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| WANG Guo-hua. On the Origin Development and Innovation of the Marketing Concept[J]. Mechanical Management and Development, 2012, 0(4): 149-150,152 |
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| Authors: | WANG Guo-hua |
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| Affiliation: | WANG Guo-hua (Shanxi Baiyi Machinery and Equipment Manufacturing Co.,hd, Taiyuan 030003, China) |
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| Abstract: | By tracing the history of marketing produce, briefly discuss the devecopment and innovation of the marketing concept. Summarize the six features of the modem marketing concepx. Put forward speific methods of operation of market research, market development, product value, and etc. Marketing is a scientific research of management and sales activities. |
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| Keywords: | marketing marketing subject innovation and development of the marketing concept characteristics of the modem marketing concept |
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