发电集团省内省际电力协同营销策略研究

本文基于国内电力体制改革、交易规则与调度原则,根据某发电集团多个运营区域、多种发电类型管理经验,分别从省内、省间2方面分析研究电力协同营销策略.通过加强发电集团省内火电、新能源、售电公司协同机制,强化省内、省际间协同营销,发挥企业规模优势、纵向一体化产业链优势、横向发电协同优势,以期达到加强省际间送端与受端省份、发电企...

Research on Provincial and Interprovincial Power Synergistic Marketing Strategy of Power Generation Group

Based on the situation of current electric power reform,transaction rules and dispatching principles, this article analyzes and studies the power synergistic marketing strategy from the provincial aspect and interprovincial aspect according to the management experience of multiple regions of operation and various power generation types of Power Generation Group. Achieve the purpose of strengthening the cooperation between the sending end and the receiving end provinces,power generation enterprises and users,sharing market information,stabilizing the basic income of the receiving end province,and improving the utilization hours of the sending end province by strengthening the synergistic mechanism of CHN Energy’s provincial thermal power,new energy and power sales companies,and giving play to the group’s advantage of scale,vertical integration industrial chain advantages and horizontal power generation synergistic advantages through synergistic marketing within and between provinces,thus maximizing regional interests and providing reference paths for enterprises to improve energy utilization rate,energy conservation and emission reduction.