| 分析道家美学思想在饮料包装设计中的体现 |
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| 引用本文： | 倪燕.分析道家美学思想在饮料包装设计中的体现[J].包装工程,2011,32(4):15-17,21. |
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| 作者姓名： | 倪燕 |
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| 作者单位： | 武汉大学,武汉,430079 |
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| 摘 要： | 以道家美学思想在平面设计中的运用为启示,分析了道家美学思想在饮料包装设计中的隐喻内涵,并结合获Pentawards包装设计奖的作品,论述了道家美学思想在饮料包装设计上的体现,进而分析了饮料包装设计中的规则、表现、手法等。提出了中国设计师要深掘中国的传统美学思想,以达到对设计理念的启发作用,从而设计出具有中国地域特色的优秀作品。
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| 关 键 词： | 包装设计 道家美学 体现 启发 |
| 收稿时间： | 2010/10/4 0:00:00 |
| 修稿时间： | 2011/2/20 0:00:00 |
Embodiment of Taoist Aesthetics Thought in the Beverage Packaging Design |
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| NI Yan.Embodiment of Taoist Aesthetics Thought in the Beverage Packaging Design[J].Packaging Engineering,2011,32(4):15-17,21. |
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| Authors: | NI Yan |
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| Affiliation: | NI Yan(Wuhan University,Wuhan 430079,China) |
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| Abstract: | Based on Taoist aesthetics thinking in graphic design for the application of enlightenment,it analyzed the Taoist aesthetics thinking in beverage packaging design of metaphor in graphic design.Combined with the connotation Pentawards packaging design works awarded as examples,it discussed the Taoist aesthetics thinking in beverage packaging design to reflect,and analyzed the rules,performance,technique,etc.in beverage packaging design.Based on this,it put forward domestic designers to dig deeper our traditi... |
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| Keywords: | packaging design Taoism aesthetics embodiment inspiration |
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