| 包装设计的审美意境 |
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| 引用本文： | 刘宏芹,乔兰.包装设计的审美意境[J].包装工程,2011,32(4):26-28,32. |
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| 作者姓名： | 刘宏芹 乔兰 |
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| 作者单位： | 河北联合大学,唐山,063000;河北联合大学,唐山,063000 |
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| 摘 要： | 分析了意境、包装设计审美意境的概念与特征,以及包装审美意境的价值,提出了"意境包装"这一新理论,并根据国画意境产生的方式和表现形式,探讨如何营造包装的审美意境,设计出具有审美意味的包装。在此基础上,提出"意境包装"是艺术与商业的有效融合,不仅传播美,表现商品包装审美价值,还可增强包装的传达效果,提升品牌文化内涵,推动品牌成长。
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| 关 键 词： | 包装设计 审美 意境 |
| 收稿时间： | 2010/10/30 0:00:00 |
| 修稿时间： | 2011/2/20 0:00:00 |
Artistic Conception in Packaging Design |
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| LIU Hong-qin and QIAO Lan.Artistic Conception in Packaging Design[J].Packaging Engineering,2011,32(4):26-28,32. |
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| Authors: | LIU Hong-qin and QIAO Lan |
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| Affiliation: | LIU Hong-qin,QIAO Lan(Hebei United University Art Institute,Tangshan 063000,China) |
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| Abstract: | It summarized and analyzed the concepts,features and value of the artistic conception in the packaging design.It proposed a theory of the artistic conception packaging,according to the methods and forms of artistic conception in Chinese painting.It explored how to create an artistic conception in the packaging design,to design a packaging full of aesthetic taste.To make the image of packaging not only as the prolocutor of the product,but also the messenger of the beauty can improve the communication effects... |
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| Keywords: | packaging design aesthetic artistic conception |
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