| 论似与不似与标志的形和意 |
| |
| 引用本文： | 张军. 论似与不似与标志的形和意[J]. 包装工程, 2011, 32(8): 89-92 |
| |
| 作者姓名： | 张军 |
| |
| 作者单位： | 盐城工学院,盐城,224051 |
| |
| 摘 要： | 从"天人合一"、"中庸之道"哲学思想入手,论述了中国传统绘画"似与不似"造型原则的本质内涵,阐明了中国文化对艺术的影响,结合标志设计中的"形"和"意",提出图形设计中"具象"与"抽象"、"象征"与"隐喻"是对"似与不似之妙"的追求和表达。认为研究本土审美哲学,从传统艺术形式的内容和表现手段中汲取精髓,是传承中国传统文化创新设计理念,实现真正意义上的设计"本土语言"的必由之路。
|
| 关 键 词： | 标志 形态 语意 似与不似 |
| 收稿时间： | 2010-09-15 |
| 修稿时间： | 2011-04-20 |
Discussion on "to be or not to be" between the Form and Meaning of Logo |
| |
| ZHANG Jun. Discussion on "to be or not to be" between the Form and Meaning of Logo[J]. Packaging Engineering, 2011, 32(8): 89-92 |
| |
| Authors: | ZHANG Jun |
| |
| Affiliation: | ZHANG Jun (Yancheng Institute of Technology,Yancheng 224051,China) |
| |
| Abstract: | From the angle of philosophical thinking about harmony between the heaven and human,a middle course,it discussed the essence of shaping principle of traditional Chinese painting,expounded the influence of Chinese culture to art form.Combined with shape and meaning of the logo design,it proposed the figurative and abstract,symbol and metaphor in graphics design.It is a pursuit and expression of to be or not to be.Study on local aesthetic philosophy,deriving the essence from the content and means of tradition... |
| |
| Keywords: | logo form meaning to be or not to be |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《包装工程》浏览原始摘要信息 |
|
点击此处可从《包装工程》下载全文 |
|
