| 基于旅游影响感知与态度的居民类型划分——以周庄古镇为例 |
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| 引用本文： | 张兴华,韩宝平,史春云,袁欣,朱明. 基于旅游影响感知与态度的居民类型划分——以周庄古镇为例[J]. 淮海工学院学报, 2010, 19(3): 63-66 |
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| 作者姓名： | 张兴华 韩宝平 史春云 袁欣 朱明 |
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| 作者单位： | 张兴华,史春云,袁欣,朱明(徐州师范大学,城市与环境学院,江苏,徐州,221116);韩宝平(徐州工程学院,江苏,徐州,221008) |
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| 基金项目： | 教育部人文社会科学研究项目，江苏省社会科学基金重点资助项目 |
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| 摘 要： | 以周庄为例,利用社会调查和市场细分方法,对旅游地居民感知与态度进行实地调查,据此划分居民类型,以揭示居民对旅游发展的整体认知结构,了解不同类型居民对旅游的感知与态度,刻画不同类型居民的人口统计学特征,剖析不同类型居民对旅游发展态度的原因。通过对比国内外研究,分析周庄居民类型及其共性与个性。
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| 关 键 词： | 类型划分 居民感知 态度 周庄 |
Classification of Residents in a Tourist Destination Based on Perception and Attitudes: a Case Study of Zhouzhuang |
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| ZHANG Xing-hua,HAN Bao-ping,SHI Chun-yun,YUAN Xin,ZHU Ming. Classification of Residents in a Tourist Destination Based on Perception and Attitudes: a Case Study of Zhouzhuang[J]. Journal of Huaihai Institute of Technology:Natural Sciences Edition, 2010, 19(3): 63-66 |
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| Authors: | ZHANG Xing-hua HAN Bao-ping SHI Chun-yun YUAN Xin ZHU Ming |
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| Affiliation: | 1. College of Urban ＆ Environmental Sciences, Xuzhou Normal University, Xuzhou 221116, China; 2. Xuzhou Institute of Teehnology, Xuzhou 221008, China) |
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| Abstract: | On-the-spot investigation was made to probe the perception and attitudes of residents to the tourism development in Zhouzhuang by the social investigation and segmentation approach. Residents were classified into four types by cluster analysis and discriminant analysis. Compared with the relevant findings in literatures home and abroad, there were distinctive differences between these four clusters in their demographic characteristics and social background. Therefore, much work was yet to be done and deepened. Based on this, some prospects about these studies in Zhouzhuang were discussed and proposed. |
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| Keywords: | classification residents＇ perception attitudes Zhouzhuang |
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