广告与品牌个性形象

品牌在当今的商业活动中扮演着领导者的角色,品牌的重要性日益凸显,而广告则是塑造品牌的重要手段和媒介之一。本文主要论述了广告在建立品牌形象中所起的作用,在广告中塑造品牌个性形象的原则和方法,并结合具体的广告案例进行分析、阐述。

Ad and Brands Personality Image

Brands in today’s business activities are playing a leading role,highlights the growing importance of brands,and advertising is an important means of shaping the brand and one of the media.This article discusses the role of the ad in the establishment of brand image,the principles and methods in advertising to shape the brand image,and case-specific analysis of the ads on.