如何设定品牌标志的设计标准

品牌设计师通过知觉联想可以将文字语言转化为直接、可见的视觉图形传达给社会大众,这种语言上的转换是设计师发掘人们想象不到或想象不全面的一种表现方式,是艺术创造。同时,在没有限制,具有广泛可能性的创意、设计中,要把企业理念和目标等文字语言浓缩、整合出适合创意、设计的关键语,这一个个关键语就是品牌标志设计的依据和标准。有了这样的设计标准就会提高设计效率和准确性,减少在标志设计过程中的矛盾与摩擦,起到指引方向和检验最终方案的作用。

How to Set the Design Standard of the Brand Logo

Through Conception and Association,the brand designers could turn the written language into direct and visible visual images to convey to the common people.This kind of conversion of language is an expressive method of the brand designers to find things which people couldn’t imagine or couldn’t imagine comprehensively.It is artistic creation.At the same time,among the creativities and designs,we have to concentrate the written language such as enterprise concept and goal into some key words which are adapted to the creativities and designs.The key words are the basis and standard of the brand logo design.This kind of design standard could increase the efficiency and precision of the design,reduce the contradictions and frictions in the process of the logo design,and play roles in guiding direction and testing the final scheme.