浅谈广告创意中的幽默策略

本文就什么是广告中的幽默策略、为什么运用幽默策略及运用的表现手法展开了阐述。"幽默策略"作为国际广告界公认的"法宝",我们要大胆借鉴和尝试,努力结合我们传统文化中的优秀元素进行创新。在中国商品经济处于起始和制度法规不完善状态时,我们的广告只能成为经济发展的推动力,而不是群魔乱舞的混乱阻力。我们并不缺乏"幽默感",只是历史的车轮让我们多了几分踌躇和谨慎。现今的中国人已不再被历史所束缚,我们的文化、思想、经济已翻开了崭新的一页。

Talking Humorous Strategy in Advertisement Originality

This paper mainly analyze what,why,how touse the humorous strategy in advertisement.We must skillfully use humor that is viewed as treasure in the world,trying our best to combine the humor with our traditional culture.Our advertisement shouldn’t make chaos for our economy but become the motivation when the commodity economy is the beginning of its development and rules regulations are not in perfect state. In fact we don’t lack the sense of humor but so called history wheel make us hesitate to do things.Luckily modern china hasn’t been bound up.Our culture thought and economy are all turned a new brand page.