山寨文化——中国式波普 |
| |
引用本文: | 赵洋.山寨文化——中国式波普[J].数码设计:surface,2009(11):44-45. |
| |
作者姓名: | 赵洋 |
| |
作者单位: | 江南大学 |
| |
摘 要: | 山寨文化已成为今天红遍全国的一种文化现象,它像波普艺术运动那样靠借用经典符号创造出了全新的文化形式。山寨文化借助商业的运作以低成本高回报的迅速成功彻底颠覆了传统精英文化的潜规则,建立了以大众文化为基础的审美,以民众为中心的商业价值取向。它是当之无愧的中国式波普。
|
关 键 词: | 山寨文化 波普艺术 商业化 |
Cottage Culture,A Chinese-Style Pop |
| |
Authors: | ZHAO Yang |
| |
Abstract: | Today the Cottage Culture has been growing a popular cultural phenomenon.Just like the Pop Art campaign,the Cottage Culture is based upon the classical symbols to create a new cultural form.With the help of the commercial operation,The Cottage Culture has achieved success with a great speed by a low-cost high return way,overthrown a potential rule of the traditional elite culture,and established an aesthetic sense on popular culture and the center of the commercial value orientation.So it is a well-deserved Chinese-style pop. |
| |
Keywords: | cottage culture pop art commercialization |
本文献已被 维普 等数据库收录! |
|