| 基于CIS的产品形象识别系统探究 |
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| 引用本文： | 姚干勤,阮文杰,钱抒.基于CIS的产品形象识别系统探究[J].数码设计:surface,2009(12):207-209. |
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| 作者姓名： | 姚干勤 阮文杰 钱抒 |
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| 作者单位： | 扬州职业大学;正德职业技术学院 |
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| 基金项目： | 2007年度扬州科技学院(筹)教科研项目,编号:07s16tt |
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| 摘 要： | 本文针对产品形象识别系统在塑造企业形象上的重要作用,探讨了产品形象的构成,以及产品形象和企业形象密不可分的关系,就目前企业中所存在的问题进行了分析,并就如何创造出好的产品形象提出了意见和建议。
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| 关 键 词： | 产品形象 企业形象 产品识别 产品设计 |
The Study of Product Identity System Based on CIS |
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| Authors: | YAO Ganqin RUAN Wenjie QIAN Shu |
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| Affiliation: | YAO Ganqin RUAN Wenjie QIAN Shu |
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| Abstract: | According to the important impact of product identity system on the corporate identity building,this paper discusses the composition of product identity and the close relation between product identity and corporate identity .The analysis of the problems of the current company has been carried out.Also,the suggestions and proposals are provided on how to create good product image. |
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| Keywords: | product image corporate image product identity product design |
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