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基于产品语义学的产品形态符号的情感象征性语义设计研究
引用本文:张静,;谢庆森. 基于产品语义学的产品形态符号的情感象征性语义设计研究[J]. 数码设计:surface, 2009, 0(12): 191-193
作者姓名:张静,  谢庆森
作者单位:[1]河北工业大学; [2]天津大学机械工程学院
摘    要:当今时代的工业设计具有重视表现内在精神因素的特征,其表现形式是更加重视对产品形态语义情感和象征性文化价值的追求。本文首先明确了符号学对产品语义的影响,再通过产品形态符号与设计、认知关系的阐述,说明了产品形态符号的情感象征性语义设计的内涵及其重要性,借助修辞方法阐明产品形态符号与使用者之间的情感交互。

关 键 词:产品语义学  符号  产品形态  情感  修辞方法

The Emotional Symbols Design Study of Product Form Symbols Based on Product Semantics
Affiliation:ZHANG Jing XIE Qingsen
Abstract:The present era of industrial design with emphasis on the performance characteristics of the underlying spirit of the factors in the form of an even more emphasis on the product shape semantics of emotional and symbolic of the pursuit of cultural values.In this paper,clear semantics semiotic impact of the product,and through the product form of symbols and design,cognitive elaboration of the relationship shows signs of product shape design of the emotional symbolic meaning and importance of semantics,using rhetoric to clarify Product Form Symbols and the emotional interaction between users.
Keywords:product semantics  symbols  product form  emotional  rhetoric
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