色彩设计在包装装潢中的应用 |
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引用本文: | 钱舜.色彩设计在包装装潢中的应用[J].数码设计:surface,2009(12):47-49. |
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作者姓名: | 钱舜 |
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作者单位: | 南阳师范学院美术与艺术设计学院 |
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基金项目: | 南阳师范学院2009年度校级科研青年项目《包装装潢的色彩设计研究》成果之一。课题编号QN2009001 |
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摘 要: | 包装装潢设计在当今已成为一门综合性艺术,色彩设计在包装装潢中占有举足轻重的地位。它要求色彩设计人员在掌握色彩的情感性、记忆性、嗜好性等原则的同时,要做到"应物象形,随类赋彩",使色彩与产品诉求信息一致,最终成功地销售商品。
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关 键 词: | 包装装潢 色彩设计 记忆性 情感性 嗜好性 |
Color Design in the Application Packaging and Decoration |
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Authors: | QIAN Shun |
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Abstract: | In today’s packaging design has become a comprehensive art,color design in the packaging and decoration occupies a pivotal position.It requires the designer to master color mood,memory,hobbies and so on principle,to do "should be pictographic material that with the given color type",so that the demands of the information and product color consistency,and ultimately the successful sale of goods. |
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Keywords: | packaging and decoration color design memory emotion habit |
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