| 在绿色挑战中把握绿色营销商机 |
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| 引用本文： | 钟伟.在绿色挑战中把握绿色营销商机[J].重庆工学院学报,2006,20(4):80-82. |
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| 作者姓名： | 钟伟 |
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| 作者单位： | 广东培正学院 广州510830 |
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| 摘 要： | 通过对企业所面临的绿色挑战和商机的观察与分析,研究了绿色营销对企业长远发展的重要性。受社会道德、政策法律,尤其是市场的影响,企业实行绿色营销迫在眉睫。从企业形象、产品、价格、分销渠道、促销、销售服务等方面分析了实施绿色营销的具体措施。
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| 关 键 词： | 绿色挑战 绿色营销 商机 |
| 文章编号： | 1671-0924（2006）04-0080-03 |
| 收稿时间： | 2005-11-30 |
| 修稿时间： | 2005年11月30 |
Grasping the Business Opportunities of Green Marketing Facing Green Challenges |
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| ZHONG Wei.Grasping the Business Opportunities of Green Marketing Facing Green Challenges[J].Journal of Chongqing Institute of Technology,2006,20(4):80-82. |
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| Authors: | ZHONG Wei |
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| Affiliation: | Guangdong Peizheng College, Guangzhou 510830, China |
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| Abstract: | This article studies the importance of green marketing for enterprises through the observation and analysis of green challenges and business opportunities facing enterprises.Affected by social morals,government policies,and especially the market,it's urgent for enterprises to carry out green marketing.The article puts forward specific suggestions on green marketing from enterprise images,products,price,distribution and promotion of sales,and service etc. |
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| Keywords: | green challenge green marketing business opportunity |
| 本文献已被 CNKI 维普 等数据库收录！ |
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