| 我国品牌童装的定位与营销策划 |
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| 引用本文： | 艾宏玲.我国品牌童装的定位与营销策划[J].纺织科技进展,2004(1):59-61. |
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| 作者姓名： | 艾宏玲 |
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| 作者单位： | 兰州理工大学,甘肃,兰州,730050 |
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| 摘 要： | 论述了我国品牌童装与国外品牌童装在生产、设计、营销等方面的差距 ,并着重对儿童的消费特征与消费心理进行了分析。以此作为理论依据 ,对我国品牌童装的定位与营销策划进行了分析探讨
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| 关 键 词： | 品牌童装 消费特征 消费心理 营销策划 |
| 文章编号： | 1008-0643(2004)01-0059-03 |
| 修稿时间： | 2003年12月15 |
Orientation and Sale Scheme for Popular Brand Children's Wear in China |
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| AI Hong-ling.Orientation and Sale Scheme for Popular Brand Children''''s Wear in China[J].Progress in Textile Science & Technology,2004(1):59-61. |
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| Authors: | AI Hong-ling |
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| Abstract: | This article states the differences in the design production and salesmanship of child's clothes with foreign countries the necessity to develop the childs clo thes of our own brand.Through the analysis of the child consumption feature and psychology the article focuses on the market strategy and operation of child clo thes for our own brand. |
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| Keywords: | child-clothes consumption-psychology consumption-feature marketing-strategy |
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