Understanding factors influencing information communication technology adoption behavior: The moderators of information literacy and digital skills |
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| Affiliation: | 1. Department of Business Administration, National Quemoy University, One University Road, Jinning Township, Kinmen Hsien, Taiwan;2. Department of Hospitality Management, Southern Taiwan University of Science and Technology, Taiwan;3. Bachelor''s Program of International Business, Nanhua University, Taiwan;1. Department of Business Administration, National Quemoy University, One University Road, Jinning Township, Kinmen Hsien, Taiwan;2. Department of Hospitality Management, Southern Taiwan University of Science and Technology, Taiwan;3. Bachelor''s Program of International Business, Nanhua University, Taiwan;1. NHH Norwegian School of Economics, Helleveien 30, NO-5045 Bergen, Norway;2. Buskerud University College, School of Business Administration and Social Sciences, Postboks 164 Sentrum, NO-3502 Hønefoss, Norway;2. Department of Information Technology, Uppsala University, Uppsala, Sweden;1. Universidad de Sevilla, Facultad de Ciencias de la Educación, C/ Pirotecnia, s/n, 41013, Sevilla, Spain;2. Universidad de Loyola-Andalucía, Calle Energía Solar, 1, 41014, Dos Hermanas, Spain;1. Department of Geography, Durham University, UK;2. School of Geography, University of Melbourne, Australia;1. German Institute for International Educational Research (DIPF), Frankfurt, Germany;2. Centre for International Student Assessment (ZIB), Germany |
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| Abstract: | Digital inequality is one of the most critical issues in the “information age”, few studies have examined the social inequality in information resources and digital use patterns. In the rural areas, such information communication technology (ICT) facilities could not guarantee that users can easily access information technology and overcome the so-called “digital divide.” This research aims to discover the psychological factors that influence information and communication technology (ICT) adoption behavior, as well as confirm whether “information literacy” and “digital skills” have moderator effects in the research model. Using a survey of 875 participants and a structural equation modeling approach, we find that task characteristics and social interaction improve media richness, media experience, and media technostress, which in turn enhance ICT adoption behavior. The proposed theoretical model shows that the impact of ICT adoption behavior is moderated by information literacy and digital skills. The findings of this research can offer guidelines for policy makers and educators who evaluate a community's ICT adoption behavior so as to provide proper access to ICT and promote its visibility by incorporating ICT in educational activities. |
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| Keywords: | Media richness theory Digital divide Information literacy Digital skill Moderating effect |
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