Online self-disclosure: The privacy paradox explained as a temporally discounted balance between concerns and rewards |
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| Affiliation: | 1. University of Leicester, School of Media, Communication and Sociology, 132 New Walk, Bankfield House, LE17JA Leicester, UK;2. Expilab Research, c. Santa Magdalena Sofia 6, desp. 3-3, Barcelona 08034, Spain;1. Austin E. Cofrin School of Business, University of Wisconsin – Green Bay, Green Bay, WI, USA;2. Sheldon B. Lubar School of Business, University of Wisconsin-Milwaukee, Milwaukee, WI, USA;3. LeBow School of Management, Drexel University, Philadelphia, PA, USA;1. School of Management, Xi’an Jiaotong University, Xi’an 710049, China;2. Sociology, University of Chicago, Chicago 60637, USA;3. Grenoble Ecole de Management, Grenoble 38003, France |
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| Abstract: | Technological innovations are increasingly helping people expand their social capital through online networks by offering new opportunities for sharing personal information. Online social networks are perceived to provide individuals new benefits and have led to a surge of personal data uploaded, stored, and shared. While privacy concerns are a major issue for many users of social networking sites, studies have shown that their information disclosing behavior does not align with their concerns. This gap between behavior and concern is called the privacy paradox. Several theories have been explored to explain this, but with inconsistent and incomplete results. This study investigates the paradox using a construal level theory lens. We show how a privacy breach, not yet experienced and psychologically distant, has less weight in everyday choices than more concrete and psychologically-near social networking activities and discuss the implications for research and practice. |
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| Keywords: | Privacy paradox Online privacy Temporal construal Privacy behaviors Privacy calculus Self-disclosure |
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