Securing online privacy: An empirical test on Internet scam victimization,online privacy concerns,and privacy protection behaviors |
| |
| Affiliation: | 1. Department of Communication, Texas A&M University, College Station, TX, USA;2. College of Communication, Boston University, Boston, MA, USA;1. University of Hamburg, Institute of Media and Communication, Von-Melle-Park 6, 20146 Hamburg, Germany;2. Department of Media Psychology, University of Hohenheim, Wollgrasweg 23, 70599 Stuttgart, Germany;1. Master of Science in Management Information Systems (MIS), Allameh Tabatabai University, Iran;2. Master of Science in Public Administration (Organization and Methods), Allameh Tabatabai University, Iran;1. Department of Marketing Management, Economic and Management Sciences 4-114, University of Pretoria, South Africa;2. Department of Marketing Management, Economic and Management Sciences 4-127, University of Pretoria, South Africa;1. University of the Aegean, Greece;2. George Mason University, US;3. University of the Aegean |
| |
| Abstract: | The current study identified the antecedents of being an Internet scam victim and how it impacts online privacy concerns and privacy protection behaviors. Structural equation modeling on data from a survey of 11,534 Internet users revealed that one indicator of weak self-control (i.e., willingness of risky investments) and two indicators of routine Internet activities (i.e., online shopping and opening emails from unknown sources) positively predicted being an Internet scam victim. Subsequently, being an Internet scam victim predicted increased online privacy concerns, which, in turn, predicted elevated privacy protection behaviors. Moreover, we found that being an Internet scam victim mediated the effects of routine Internet activities on privacy protection behaviors and that online privacy concerns mediated the effect of being an Internet scam on privacy protection behaviors. Unlike most Internet privacy studies using protection motivation theory only, the current study contributes to the understanding of the Internet scam victimization by incorporating three new theories—extended parallel process model, self-control theory, and routine activity theory. The research findings provided valuable implications for theory and practice related to Internet scam processes and prevention. |
| |
| Keywords: | Internet scam victimization Privacy concerns Privacy protection measures Privacy knowledge Routine Internet activities Self-control abilities |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
