Persuasion in 140 characters: Testing issue framing,persuasion and credibility via Twitter and online news articles in the gun control debate |
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| Affiliation: | 1. HCI Lab, Yonsei University, South Korea;2. Yonsei University, South Korea;1. Department of Pharmacy and Complementary and Alternative Medicine, School of Medicine, Kenyatta University, PO Box 43844-00100, Nairobi, Kenya;2. Faculty of Pharmaceutical Sciences, University of Jos, P M B 2084-930001, Jos, Nigeria;1. 704 Commonwealth Ave., Office 302D, Boston University, USA;2. Nanyang Technological University, 50 Nanyang Ave., 639798, Singapore;1. Psychology Department, University of Bologna, Bologna, Italy;2. Industrial Engineering Department, University of Trento, Trento, Italy;3. Life, Health and Environmental Science Department, University of L''Aquila, L''Aquila, Italy;4. Neuropsychology Unit, IRCCS Fondazione Santa Lucia, Rome, Italy;1. University of Twente, Faculty of Behavioral, Management and Social Sciences (BMS), The Netherlands;2. University of Twente, Faculty of Electrical Engineering, Mathematics and Computer Science, The Netherlands |
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| Abstract: | Using a 2 × 2 × 4 experimental design, this study examined the framing of the pro and anti-gun control arguments posited after the Sandy Hook shooting and the resultant effect on persuasion and credibility. Overall, pro-gun control frames were more persuasive and more credible than anti-gun control frames. Arguments transmitted via online news articles elicited more persuasion than those transmitted via Twitter. News article sources were deemed more credible too. I discuss the ramifications within. |
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| Keywords: | Social media Gun control Framing Persuasion Credibility Experimental design |
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