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Expressing emotions in blogs: The role of textual paralinguistic cues in online venting and social sharing posts
Affiliation:1. Amsterdam School of Communication Research (ASCoR), Faculty of Social Sciences, University of Amsterdam (UvA), Nieuwe Achtergracht 166, 1018WV, Amsterdam, The Netherlands;2. Department of Media, Cognition and Communication, Faculty of Humanities, University of Copenhagen, Karen Blixens Plads 8, Building 14, 3rd Floor, DK-2300, Copenhagen S, Denmark;3. Department of Marketing, Faculty of Economics and Business Administration, Vrije Universiteit Amsterdam (VU), De Boelelaan 1105, 1081HV, Amsterdam, The Netherlands;1. Institute of Computing, University of Campinas, Av. Albert Einstein, 1251, 13.084-722, Cidade Universitária Zeferino Vaz, Campinas, SP, Brazil;2. Faculty of Campo Limpo Paulista, Rua Guatemala, 167, 13.231-230, Campo Limpo Paulista, SP, Brazil;3. Center for Information Technology Renato Archer - Rodovia Dom Pedro I, km 143,6, 13.069-901, Campinas, SP, Brazil;1. Abertay University, Dundee, United Kingdom;2. College of Staten Island and The Graduate Center, CUNY, United States;1. 453 Fell Hall, Campus Box 4480, School of Communication, Illinois State University, Normal, IL 61701, USA;2. 5112 Guttenberg Information Technologies Center, Department of Information Systems, New Jersey Institute of Technology, Newark, NJ 07102, USA;3. 424 Fell Hall, Campus Box 4480, School of Communication, Illinois State University, Normal, IL 61701, USA;1. Edge Hill University, UK;2. Australian Catholic University, Australia;1. The New Zealand Institute for Plant & Food Research Limited, 120 Mt Albert Road, Private Bag 92169, Victoria Street West, Auckland, New Zealand;2. Sensometrics & Consumer Science, Instituto Polo Tecnológico de Pando, Facultad de Química, Universidad de la República, By Pass de Rutas 8 y 101 s/n, C.P. 91000 Pando, Canelones, Uruguay
Abstract:Textual paralanguage cues (TPC) have been signaled as effective emotion transmitters online. Though several studies have investigated their properties and occurrence, there remains a gap concerning their communicative impact within specific psychological processes, such as the social sharing of emotion (SSE, Rimé, 2009). This study content-analyzed Live Journal blogposts for the occurrence of TPC in three phases of online SSE: initiation, feedback and repost. We compared these to TPC on a second type of emotional expression, emotional venting. Based on Social Information processing theory (SIP, Walther, 1992), and on the Emotional Mimicry in Context (EMC, Hess & Fischer, 2013) framework, we study predictive relationships in TPC usage in our phased model of online SSE. Results showed that TPC prevailed in SSE blogposts and strongly dominated in emotional venting posts. TPC was more common in affective feedback than cognitive. Moreover, the presence of tactile affective cues (i.e., hugs, kisses) in the initiation post predicted their presence in affective feedback. Results lend support to the idea that TPC are used in socio-contextual ways in online SSE and particularly extrapolate certain FtF nonverbal behaviors, such as the provision of socio-affective touch.
Keywords:Nonverbal communication  Paralinguistic cues  Social sharing of emotion  Emotional mimicry  Venting  Social networking sites
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