试论产品语义学中的隐喻手法

产品语义学是通过经验符号的运用使产品传达出特定的内涵和意义。设计师对产品的诠释可以通过修辞中的隐喻表达出来,从而满足使用者多样性的需求。隐喻是用一种形象取代另一种形象而实质意义并不改变的修辞方法。在产品语义学中,我们可以充分地用隐喻来表达产品抽象的功能语义,从而赋予产品新的内涵意义,将其内涵传达给使用者,使产品带给使用者更多的方便、效率和乐趣。

Try Commenting on Metaphor Gimmick in Product Semantics

That the product semantics is applying by experience sign makes a product communicate specially appointed connotation and significance out.The designer expresses out,is satisfied with the product annotation metaphor in being able to pass rhetoric thereby user diversity need.Metaphor rhetoric method being that substitute another one kind of image but essence significance does not change in one kind of the image. In product semantics,we can use metaphor to come to express the abstract product function semanteme sufficiently,give a product to the new connotation thereby,the janitor brings whose connotation to more going to the lavatory of user,efficiency and delight to a user,the messenger product.