探讨符号学在平面设计中的应用

平面设计是以图形符号作为手段传达信息,是一个将创意视觉化、符号化的过程,思维根据设计意象对视觉元素进行挑选、变换、组合,将视觉元素进行有机的关联、编码,使之形成特定的符号系统。图形、文字设计作为视觉空间设计中的一种符号现象,起着沟通人们与文化、信息的作用。因此,我们应该对此进行研究与认识,发掘更多的符号特性,更准确的运用符号学原理来进行平面图形设计。

The Appliance of Semeiology in Graphic Design

Plane design use graphics symbol to transmit information,which is a process to visual and symbolized the originality.Based on design imago,thought select,transform and combine the vision elements,and make them to become associated and coded organically so to form a special symbol system.Graphics and letter design as a symbol phenomenon in vision space design,which links people with culture and information.So we should do research on them to find more symbol characteristics and so to use the semeiology principal more exactly to plane design.