浅析包装艺术设计中的图形要素

通过对图形在包装艺术设计中的作用、表现形式及成功的包装图形设计的关键这几个方面进行分析,来说明优秀的包装图形设计在激烈的市场竞争中,能满足消费者心理需要,起到刺激消费的作用,同时也给人们带来了艺术美的享受。

Analysis on Graphic Elements in Packaging Art Design

Based on the analysis of the important roles and expression forms of the graphic elements in packaging art design and also the keys for a successful packaging graphic design,this article shows that among with severe market competitions,excellent packaging graphic design can satisfy consumers’ psychological needs,resulting in stimulated consumption,and it also brings artistic enjoyments to the people.