流行文化影响下的动漫服装风格定位研究

本文对当前流行文化的特点及其影响下的动漫服装消费群体的特征进行归纳分析,提出动漫服装风格的定位方法及主要风格类型,为设计师提供理论指导,使他们能更有效的结合动漫设计和服装设计这两个不同学科领域的艺术表达形式,把动漫服装设计成既有服用功能,又兼具艺术性与观赏性的服装,使其成为需求文化的特殊商品,促进产业及产业间的发展融合。

The Research of Animation Costume Style Influenced by Current Pop Culture

Through summing-up and analyzing the character of consumers of animation costume influenced by currently fashion culture,this article introduces a locating method of animation costume style and concludes its main styles,and lends theory guidance for designers to make them designing animation costume which has basic function of common costume and possesses points of art and view through more effectively combining the two different expressional ways of animation design and costume design.Meanwhile,this article points out that animation costume is special commodity of demand culture and its development need to promote correlative industries mixed together.