首页 | 本学科首页   官方微博 | 高级检索  
     

图形创意与品牌推广
引用本文:毛秋惠.图形创意与品牌推广[J].数码设计:surface,2008(8):195-196.
作者姓名:毛秋惠
作者单位:天津商业大学
摘    要:图形作为设计的语言,以其独特的现象力成为品牌形象塑造的重要素材,而良好的品牌形象是现代企业取得成功的关键。缔造一个成功的品牌形象,在运用图形创意设计的时候,不仅要具有绝妙的创意和完美的造型,还要将整体品牌的推广理念融入其中,充分考虑它与整体市场策略以及形象的可识别性等方面的相关因素,才能为企业创造相应的利益。

关 键 词:图形  图形创意  品牌  品牌推广  视觉行销力

Graph Creativity and Brand Promotion
Authors:MAO Qiuhui
Abstract:The graph took the design the language,becomes the brand image mold by its unique phenomenon strength the important source material,but the good brand image is the modern enterprise obtains the success the key.Creates a successful brand image,in designs using the graph creativity,not only must have the excellent creativity and the perfect modelling among,but also must integrate the overall brand promoted idea, considered fully it with overall market strategy as well as image aspect and so on identifiability correlation factors,can create the corresponding benefit for the enterprise.
Keywords:graphic  graphic creative idea  brand  brand promotion  visual marketing power
本文献已被 维普 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号