数字付费动画频道发展模式初探

随着数字化演变,数字付费频道的开播,三网融合,我国电视媒体格局发生了深刻变化,频道专业化的趋势已不可避免。本文就数字付费的动画片专业频道在当前中国现实情况与现有条件制约下,如何在这次变革中寻求自己生存与发展的空间,制定切实可行的发展策略,打造第一品牌,实现运营产业化等问题进行初步探讨,以期构建出动画片专业频道若干领域发展的模式。

The Initially Study of the Digital Payment Animation Channel Development Model

Along with the digitized evolution,digital payment channel’s beginning broadcasting,three net fusions,our country television media pattern had the profound change,the channel specialization tendency has been inevitable.Does this article on the digital payment’s animated cartoon specialized channel under the current Chinese realistic situation and the existing condition restriction,how seek itself in this transformation to survive and the development space,formulates the practical and feasible development strategy,makes the first brand,realizes questions and so on operation industrial production to carry on the preliminary discussion,sets out the picture specialized channel certain domain development by the time construction the model.