| 符号化传播在信息时代的体现 |
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| 引用本文： | 李曜良,;杨君顺. 符号化传播在信息时代的体现[J]. 数码设计:surface, 2008, 0(5): 40-41 |
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| 作者姓名： | 李曜良, 杨君顺 |
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| 作者单位： | [1]陕西科技大学; [2]陕西科技大学 |
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| 摘 要： | 对符号化传播的概念和作用进行了简要阐述,论述了品牌传播过程中符号的创作来源和方法,并列举了几个品牌在符号化传播中取得成功的典型案例。
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| 关 键 词： | 品牌 广告 传播 符号 |
The Embodiment of Symbolic Transmission in Information Era |
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| Affiliation: | LI Yaoliang YANG Junshun |
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| Abstract: | The thesis not only outlines the definition of the symbolic transmission and its function,but also discusses the creative sources and methods of the symbol in the promotion of a brand by illustrating several typical successful case of the symbolic transmission employed in brand spreading. |
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| Keywords: | brand advertising transmission symbol |
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