关于插画艺术在包装设计中的应用思考

探讨了在知识经济全面发展的背景下,插画艺术和包装设计结合的日益普遍的原因,并结合时代、社会、市场的发展要求提出新时期包装设计所面临的挑战。最后从市场、情感、民族和社会审美等角度出发,论述了应用当今插画艺术的包装设计所要遵循的原则。在满足商业需求的同时,探寻一条本土化的包装设计之路。

The Consideration of Application about Illustration Art in Package Design

Under the background of knowledge-base economy all-round development,it has discussed the cause that illustration art and package design have been tied in wedlock gradutually,and has put forward the challenge which package design is confronting with,in demanding of the new period from the perspective of times,society,development of market.Finally,setting off from angles such as market,emotion,nation and society appreciation of the beauty,it has discussed the principle that package design,with illustration art applying,needs to abide.While satisfying commerce need,package design should advance in the way of locakization design.