追求人性化的视觉传达设计

视觉传达设计是现代社会信息传播的主要表现形式。面对当今视觉文化的复杂现状,对作为视觉文化重要基础部分的视觉传达设计从价值层面和人性化的设计理念进行审视和思考,树立设计为人的意识,寻找新角度、新感觉和新方式,追求重情感、人性化的设计,挖掘最佳的视觉语言,创造出能够唤起人们的心灵感应与共鸣,创意新颖独特,内涵丰富的人文意蕴的设计作品,使艺术设计更具生命力。

Pursue Reasonable Visual Transmission Design

The visual transmission design is a main expression of informaition transmission in modern society. Faced with complicated situation of the present visual culture,it is necessary to review and consider the visual transmission design from the aspect of value and reasonable design ideas,set up awareness of design for man,look for new angles,feelings and means,pursue feeling and reasonable design,search for the best visual language,and create design with specific ideas and rich humanity meanings.In this way,art design will have more vitality.