浅谈企业设计战略

随着经济全球化的迅速扩张,市场竞争越来越激烈,这使得企业在面临机遇的同时也面临更大的压力。为使企业在竞争中立于不败之地,企业的经营者越来越重视企业的战略问题,而设计战略作为企业战略的重要组成部分,也成为设计管理者关注的焦点。本文旨在通过影响设计战略制定的内外因素的分析,来指导企业设计战略的制定。

A Study of the Design Strategy for the Company

Along with the rapid expansion of the globalization economic,the market competition becomes more and more intense,which makes enterprise faces the opportunities on one hand,but also makes the enterprise faces greater pressure on another hand.To make enterprises in an invincible position in the competition of the enterprise,the managers of the enterprise becomes more and more emphasis on the enterprise’s design strategy,and also design strategy has become an important component of the enterprise strategy,it also become a focus of the design managers.This paper aims to develop design strategies for the enterprise,by analysis the external and internal factors of the design strategies.