中华老字号品牌发展困境的分析研究 |
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引用本文: | 刘佳娣,;杨君顺.中华老字号品牌发展困境的分析研究[J].数码设计:surface,2008(7):183-185. |
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作者姓名: | 刘佳娣 ;杨君顺 |
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作者单位: | [1]陕西科技大学设计学院; [2]陕西科技大学设计学院 |
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摘 要: | 本文首先客观分析评价了当今中华老字号的品牌发展现状,以王麻子的衰落为例进行考察,分析中华老字号的品牌困境,并对王麻子品牌的发展及衰落进行深入的研究与探讨,就老字号品牌维护与创新等提出了若干策略和应对方法。
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关 键 词: | 中华老字号 王麻子 品牌 困境 |
Analysis and Research on Chinese Long-established Brand Development Predicament |
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Affiliation: | LIU Jiadi YANG Junshun |
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Abstract: | This paper first objective analysis and evaluation of the current Chinese Long-established brand development status,take the decline of Wang Mazi inspected example of the Chinese Long-established brand predicament,and discussion on the Wang Mazi brand development and the decline of an in-depth study maintenance of the old brand name and made a number of innovations,such as strategy and response. |
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Keywords: | Chinese Long-established brand Wang Mazi brand predicament |
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