基于增强现实技术的亚运礼品文创包装设计

目的 传统礼品的包装通常只提供保护功能、简单的图案和文字介绍。AR技术的发展将新型的科学技术与传统人文融合,并打破传统包装空间和视觉的限制。以亚运文创礼品包装作为研究载体,利用AR技术实现了一个亚运精神传播和消费者多感官体验的程序,赋予了亚运礼品精神和物质的双重意义。方法 利用Photoshop、3DMAX等软件设计了以荷花、雷峰塔、三潭印月为代表的包装图案和杭州奥体中心建筑模型。以亚运为主题,设计了包括亚运文化、文创商品和亚运游戏的文化展示和AR交互体验。设计一个在线欣赏和体验AR亚运人文、艺术和风景的系统。结果 开发一个亚运文创礼品包装的移动端平台系统,该软件集成了AR识别与三维注册、模型旋转拖拽缩放等操作、亚运人文风景展示和AR游戏体验。把新的方法、技术与包装设计相结合,将亚运“智能、绿色”的设计理念应用到实际的产品设计中。结论 AR技术在保留了传统包装的所有优点的同时,能够更好地促进消费者对商品内容物的认识与了解,并促进销售。此外,将AR技术应用于亚运文化礼品的创新表达,对建立城市品牌文化和促进实体经济发展都具有重要作用。

Packaging Design of Asian Games Cultural and Creative Gifts Based on Augmented Reality Technology

The traditional gift packaging only provides protection functions, simple patterns and text introduction. The development of AR technology integrates new science and technology with traditional culture, and breaks the limitations of traditional packaging space and vision. The work aims to take the cultural and creative gift packaging of the Asian Games as the research carrier, achieve a program of Asian Games spirit communication and consumers'' multi-sensory experience with AR technology and endow the Asian Games gifts both spiritual and material significance. Photoshop, 3DMAX and other software were used to design lotus, the Leifeng Tower, the Three Pools Mirroring the Moon as the representative of the packaging pattern and architectural model of Hangzhou Olympic Sports Center. Taking the Asian Games as the theme, centering on the cultural display and AR interactive experience of the Asian Games culture, cultural and creative products and games, system supporting online appreciation and experience of the AR Asian Games culture, art and scenery was developed. The mobile terminal platform system developed for Asian Games cultural and creative gift packaging integrated AR recognition and 3D registration, model rotation, drag, zoom and other operations, Asian Games cultural landscape display and AR game experience. The new method, technology and packaging design were combined, the Asian Games'' "intelligent and green" design concept was applied to the actual product design. AR technology in retaining all the advantages of traditional packaging, better promotes consumers to learn and understand the content of goods, and promotes sales also. In addition, the application of AR technology in innovative expression of the Asian Games cultural gift is significant for the establishment of city brand culture and the promotion of real economic development.