技术视阈下产品色彩情感设计研究综述与展望

目的 从技术演变视阈下对产品色彩情感设计的研究现状进行梳理和分析，剖析产品色彩情感设计内涵与研究体系，指出未来发展趋势与挑战，为产品色彩情感设计研究提供应用技术与理论参考。方法 通过对产品色彩情感设计相关概念与特点分析，归纳总结产品色彩情感设计内涵，并从技术演变角度对用户情感信息挖掘、产品色彩情感意象关联建立、产品色彩情感设计评价与生成等内容阐述产品色彩情感设计的研究现状。结果 明晰产品色彩情感设计的知识内涵与体系，总结人工智能时代下产品色彩情感设计的研究热点与发展趋势。结论 人工智能技术与设计领域的加速融合，推动了产品色彩情感设计效率的提升，促进了产品色彩情感设计从传统设计方法向基于数据驱动的智能设计方法迁移，为我国社会经济的可持续发展增添动力。

Review and Prospect of Product Color Emotion Design from the Perspective of Technology

The work aims to sort out and analyze the current research status of product color emotion design from the perspective of technological evolution, analyze the connotation and research system of product color emotion design, point out the future development trend and challenge, and provide application technology and theoretical reference for the research of product color emotion design. Through the analysis of related concepts and characteristics of product color emotion design, the connotation of product color emotion design was summarized, and the research status of product color emotion design was expounded from the perspective of technological evolution through three research contents:user emotion information mining, product color emotion image association establishment, product color emotion design evaluation and generation. The knowledge connotation and system of product color emotion design were clarified, and the research hotspot and development trend of product color emotion design in the era of artificial intelligence were summarized. The accelerated integration of artificial intelligence technology and design promotes the improvement of the efficiency of emotion design and boosts the migration of product color emotion design from traditional design method to data-driven intelligent design method, and adds impetus to the sustainable development of social economy in China.