| 数据挖掘技术在CRM系统中的应用 |
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| 引用本文： | 江耘,龙海,黄水源,李姗.数据挖掘技术在CRM系统中的应用[J].计算机与现代化,2006(2):22-24,27. |
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| 作者姓名： | 江耘 龙海 黄水源 李姗 |
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| 作者单位： | 1. 南昌大学信息工程学院,江西,南昌,330029
2. 江西渝州科技职业学院工商管理学院,江西,新余,338000 |
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| 摘 要： | 随着信息化建设在CRM系统中的迅速发展，数据量的急剧膨胀，如何将计算机获得的海量信息进行有效的组织和利用，将其用于决策就变成一个紧迫的问题。本文对利用数据挖掘技术建立CRM示统中的决策分析系统进行了理论研究和实际应用，包括数据仓库的建立和组织，联机分析（OLAP）和数据挖掘（DM）。
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| 关 键 词： | 数据挖掘 数据挖掘技术 |
| 文章编号： | 1006-2475（2006）02-0022-03 |
| 收稿时间： | 2005-11-22 |
| 修稿时间： | 2005-11-22 |
Application of Data Mining Technique in CRM System |
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| JIANG Yun,LONG Hai,HUANG Shui-yuan,LI Shan.Application of Data Mining Technique in CRM System[J].Computer and Modernization,2006(2):22-24,27. |
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| Authors: | JIANG Yun LONG Hai HUANG Shui-yuan LI Shan |
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| Affiliation: | 1. School of Information Engineering, Nanchang University, Nanchang 330029, China; 2. School of Business Administration, Jiangxi Yuzhou Scientific and Tectmological Institute, Xinyu 338000, China |
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| Abstract: | With the rapid development of the informatization construction in CRM system and the drastic increment of data amount , it becomes a crucial problem how to effectively organize and utilize the mass information and to use them on the decision system. Several theoretic and practical problems are analyzed using data mining technique to build the decision analysis system of the CRM system, including the creation and organization of data wearhouse, OLAP and DM. |
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| Keywords: | CRM |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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