| 中国香皂市场的现状及发展趋势 |
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| 引用本文： | 谷俊. 中国香皂市场的现状及发展趋势[J]. 日用化学品科学, 2011, 34(6): 5-6,33 |
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| 作者姓名： | 谷俊 |
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| 作者单位： | 远智PHPC咨询有限公司,广东广州,523750 |
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| 摘 要： | 介绍了香皂的市场特征,从香皂的市场地位、功能、成分以及新的香氛疗皂等方面论述了香皂市场的发展及趋势。同时,总结了消费者对香皂的使用习惯及购买习惯和决定购买的因素。最后,提出了营销策略建议。
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| 关 键 词： | 香皂 市场 现状 趋势 |
Current situation and development trends of Chinese toilet soap market |
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| GU Jun. Current situation and development trends of Chinese toilet soap market[J]. Detergent & Cosmetics, 2011, 34(6): 5-6,33 |
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| Authors: | GU Jun |
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| Affiliation: | GU Jun (Personal-care and Home-care Products Marketing Consult Center,Guangzhou,Guangdong 523750,China) |
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| Abstract: | This paper shows the market features of toilet soap,discusses the current situation and development trends of Chinese toilet soap market from its market position,function,ingredients,even newly-scented soap.Meanwhile,it also summarizes the using and buying habits of toilet soap for customers as well as factors determining to buy toilet soap. |
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| Keywords: | soap market situation trend |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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