| CRM数据挖掘中关联规则的应用 |
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| 引用本文： | 李冠乾,许亮. CRM数据挖掘中关联规则的应用[J]. 昆明理工大学学报(自然科学版), 2004, 29(1): 113-117 |
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| 作者姓名： | 李冠乾 许亮 |
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| 作者单位： | 昆明理工大学,管理与经济学院,云南,昆明,650093;昆明理工大学,管理与经济学院,云南,昆明,650093 |
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| 摘 要： | 客户关系管理是数据挖掘重要的应用领域，包括客户获取、客户保持、客户价值提升的客户关系管理的各个方面，目前，面向客户关系管理的数据挖掘应用研究涉及应用功能、应用方法、算法、模型、数据处理、系统设计和开发等方面，阐述了数据挖掘在客户关系管理中的应用，通过对关联规则的具体分析，进一步明确数据挖掘在企业经营管理中的重要性。
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| 关 键 词： | 数据挖掘 客户关系管理 关联规则 |
| 文章编号： | 1007-855X(2004)01-0113-05 |
| 修稿时间： | 2003-05-12 |
Application of Association Rule in the Data Mining of CRM |
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| LI Guan-qian,XU Liang. Application of Association Rule in the Data Mining of CRM[J]. Journal of Kunming University of Science and Technology(Natural Science Edition), 2004, 29(1): 113-117 |
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| Authors: | LI Guan-qian XU Liang |
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| Abstract: | Customer Relation Management (CRM) is an essential field of implementation of Data Mining (DM) , which includes all aspects of CRM such as the Customer Acquirement, the Customer Maintenance and the Increase of The Value of Customer etc. Nowadays, the research of DM in CRM is involved in the function, method, algorithm, modeling, data processing, system design and development etc. The focus is on the application of DM in CRM. Through the specific analysis of Association Rule, the important role of DM in the management of enterprises is further emphasized. |
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| Keywords: | data mining customer relationship management association rule |
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