Lorsque la stratégie du grain de sable et la conformité aux normes freinent ?innovation

For a company, information and communication system is a product of divergent rationalities which come to clash. Dissimilar logic leads to diverging projects : one focused on information aims to integrate and control its processing and flow rate, the other prefers to look at communication as a vector of working together among peers. However beyond these conflicts appears a factor of coherence and cohesion which ultimately helps the rationalities to join. A management able to combine integration of wage earners by identifying the objectives of the company and individualism (information systems is a vector of such a strategy). The goal is to avoid a major risk in form of mass action. The remaining question turns about the ability for innovation allowed to wage-earners in a company driven by standards and believes, in fact ideology. Sticking to standards, in other words conformity seems to leave out marginal handling and conflicting situation sources of innovative spirit.