移动用户行为及半时变计费机制研究

移动互联网接入需求近年来呈高速增长的趋势，这对移动运营商来说既是机遇也是挑战。如何使用计费机制来引导用户的网络行为，提高网络收益成为运营商关注的重点。该文通过分析移动用户的网络行为特征以及价格对用户行为的影响，不仅证明了运营商要将网络收益最大化必须采用完全的时变计费方案，还给出了引导用户行为的方法。考虑到用户对网络费率频繁变动的抵制，探讨了半时变计费机制的可行性，并给出了此时计算运营商网络收益损失的方法。研究结果表明半时变计费机制能够在保证合适的用户接受度的情况下，有效地降低运营商的收益损失。

On Mobile User Behavior and Half Time-variant Pricing Mechanism

The demand of broadband access to mobile Internet has experienced rapid growth in recent years, which brings both great opportunities and challenges to the mobile operators. It is the operators focus of concern to find optimized pricing mechanism to guide the mobile user,s behavior and improve their revenue. This paper, with the analysis of mobile user behavior and the influence of price on it, not only proves that only by using time-variant pricing can the operators maximize their revenue, but also gives some methods to guide mobile user behavior. Considering the users resistance to the frequent pricing changes, this paper has also examined the feasibility of half time-variant pricing, and shows how to get the loss rate of network revenue. Research results show that half time-variant pricing can effectively mitigate the operators revenue loss while maintaining appropriate user acceptability.