| 高技术企业营销策略创新 |
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| 引用本文： | 殷向洲. 高技术企业营销策略创新[J]. 武汉理工大学学报(信息与管理工程版), 2004, 26(6): 153-156 |
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| 作者姓名： | 殷向洲 |
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| 作者单位： | 武汉理工大学,管理学院,湖北,武汉,430070 |
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| 基金项目： | 湖北省统计局重点科研资助项目(HB041-03). |
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| 摘 要： | 概述了关系市场营销的特征和产生的原因;分析了高新技术企业营销的特点与难点;提出了营销创新就是要采用关系营销的思想整合高技术企业的营销。
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| 关 键 词： | 关系营销 高技术产业 营销策略 |
| 文章编号： | 1007-144X(2004)06-0153-04 |
| 修稿时间： | 2004-09-08 |
Marketing Strategy Innovation of High-Tech Enterprises |
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| Yin Xiangzhou Lect., School of Management,WUT,Wuhan ,China.. Marketing Strategy Innovation of High-Tech Enterprises[J]. Journal of Wuhan University of Technology(Information & Management Engineering), 2004, 26(6): 153-156 |
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| Authors: | Yin Xiangzhou Lect. School of Management WUT Wuhan China. |
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| Affiliation: | Yin Xiangzhou Lect., School of Management,WUT,Wuhan 430070,China. |
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| Abstract: | The idea of relationship marketing is a long-term exchange relationship, which has been established upon the common benefit of the customer, supplier, tradesman and other partners. Hence it is necessary to research relationship marketing, an advanced marketing idea which has been developed since 1990's, in order to provide some suggestions for high-tech enterprises in their marketing practice. |
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| Keywords: | relationship marketing high-tech industry marketing strategy |
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