Media and network innovation – technological paths, customer needs and business logic

Summary 100,000 simultaneous users in one popular peer-to-peer TV application come to represent one of many complementary routes in media and network innovation, e.g. IPTV. This paper highlights potentially disruptive technological action paths, relates them to dynamics in end-user markets and suggests a modern set of instruments to identify the most promising functions and propositions for future product and service portfolio.