关于民族化包装设计的再思考

现代社会,包装设计在商品销售活动中的地位和作用越来越令人瞩目,包装使产品五彩缤纷、魅力十足。作为意识文化和经济活动的双重载体,民族化包装不仅是获取经济效益的竞争手段,也是民族文化的价值体现,在发展民族化包装的同时与现代设计思维紧密结合,民族性与国际化互相吸收并借鉴,必将形成具有中国代表性的优秀包装。

Rethinking about Packing Design

Nowadays, packing design plays an increasingly more and more role in commodities sale. This design makes the commodities attractive. It is an ideological culture and economic activity to pack the commidity with national and local characteristic. Which is not only the mean to secure the profit but also the exbition of national culture. The packing with national characteristic should be combined with idea of modern design to form the excellent Chinese packing works.