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Tourists responses to mobile augmented reality travel guides: The role of emotions on adoption behavior |
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| Affiliation: | 1. University of Bayreuth, Faculty of Law, Business and Economics, Chair of Innovation and Dialogue Marketing, D-95440 Bayreuth, Germany;2. Karlsruhe Institute of Technology (KIT), Institute for Information Systems and Marketing, Chair of Information Services and Electronic Markets, Kaiserstr. 12, D-76131 Karlsruhe, Germany;3. Brandenburg University of Technology Cottbus-Senftenberg, Chair of Marketing and Innovation Management, Erich-Weinert-Str. 1, D-03046 Cottbus, Germany |
| Abstract: | |
| Keywords: | Mobile augmented reality Tourist guide Personalization Adoption study Emotional design |
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