| 绿色营销的理论探讨 |
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| 引用本文： | 王金洲. 绿色营销的理论探讨[J]. 石油天然气学报, 1999, 21(2): 57-58 |
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| 作者姓名： | 王金洲 |
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| 作者单位： | 江汉石油学院社会科学部,湖北,荆州,434102 |
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| 摘 要： | 面对悄然兴起的世界性“绿色消费”浪潮，“绿色营销”在今日已风磨全球，所谓绿色营２销是指企业以消除和减少产品对生态环境的影响为前提，以满足消费者需要为中心，为实现企业目标而展开的一系列营销活动。绿色营销与传统的其他营营销观念相比，具有综合性特点，其前提是消费者觉醒“绿色”意识，其基础在于绿色产品和绿色产业。
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| 关 键 词： | 绿色营销 绿色商品 绿色产业 |
| 修稿时间： | 1999-01-15 |
Theoretical Inquiring into "Selling Green" |
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| WANG Jin-zhou. Theoretical Inquiring into "Selling Green"[J]. Journal of Oil and Gas Technology, 1999, 21(2): 57-58 |
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| Authors: | WANG Jin-zhou |
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| Abstract: | Facing a worldwide upsurge of green consuming quietly rising,a wave of green selling is in makingSuch a green selling is an action which must be predicated on minimizing the impact of products or merchandise on the ecological environment and on meeting the needs of consumers in order to realize objectives of an enterpriseEvery enterprise must conduct various strategies to spread green selling |
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| Keywords: | green selling green merchandise green industry |
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