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Attitudinal consequences of commitment to unpleasant behavior. |
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| Authors: | Brehm J W |
| Abstract: | "This study tested a 'nonobvious' hypothesis derived from Festinger's theory of cognitive dissonance: given the fact that a person is committed to an unpleasant behavior, he tends to increase his disliking for that behavior more if he is exposed to information against engaging in it than if he is exposed to information favorable to engaging in it… . the… hypothesis… was supported." (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
| Keywords: | attitudinal consequences commitment unpleasant behavior cognitive dissonance |