| 营口中年人生活方式服装购买动机研究 |
| |
| 引用本文： | 刘潇,汪洋,钱阳.营口中年人生活方式服装购买动机研究[J].辽东学院学报(自然科学版),2002(4). |
| |
| 作者姓名： | 刘潇 汪洋 钱阳 |
| |
| 作者单位： | 丹东职业技术学院，丹东职业技术学院，营口第三职业中专 辽宁 丹东 118003，辽宁 丹东 118003，辽宁 营口 115000 |
| |
| 摘 要： | 采用因子分析,将中年人的生活方式分为6个因子;采用聚类分析,将营口中年人分为5类;采用交叉分析。分析了各类人群在服装购买动机上的特点与差异。
|
| 关 键 词： | 因子分析 聚类分析 交叉分析 生活方式 服装购买动机 |
Research on the Living Style and Motivation of Dress Purchase of Middle-aged People in Yingkou City |
| |
| LIU Xiao WANG Yang QIAN Yang.Research on the Living Style and Motivation of Dress Purchase of Middle-aged People in Yingkou City[J].Journal of Liaodong University：Natural Sciences,2002(4). |
| |
| Authors: | LIU Xiao WANG Yang QIAN Yang |
| |
| Abstract: | The article classfies the living style of the people in Yingkou into six factors by using the factor analysis; by using classify analysis, the middle-aged people are devided into five sorts; while by using crosstabs analysis the article works out the characteristic and differences on the motivation of dress purchase of various kinds of people. |
| |
| Keywords: | factor analysis classify analysis crosstabe analysis living style motivation of dress pur- chase |
| 本文献已被 CNKI 等数据库收录！ |
