| Abstract: | "Three different degrees of change in opinion were advocated by communications presented in such a way as to be independent of the recipient's own position." Communications advocating most extreme change had the greatest influence, those advocating moderate change had the next greatest influence, and those advocating the smallest change had the least influence. At the same time the ratio of change produced to that advocated declined, average amounts of change being 58%, 62%, and 88%, respectively, of the amount of change advocated. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
