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Demand characteristics or conformity?: Suspiciousness of deception and experimenter bias in conformity research.
Authors:Adair  John G
Abstract:Administered to 87 undergraduates (a) the Psychology Research Survey (PRS), a measure of attitudes toward psychology experiments; and (b) a battery of attitude scales on current issues. 6 advanced undergraduate Es, led to believe that Ss had high- or low-conformity scores on the battery, presented R. Wyer's dot-estimation conformity task to Ss. Results of a postexperimental questionnaire indicate Ss' suspiciousness of deception was quite common (43.7%) and suspicious Ss conformed less. The prediction that suspicious Ss would be more positive in their attitudes on the PRS than nonsuspicious Ss was not supported. However, Ss who were aware that they were being deceived and nevertheless conformed had significantly more positive attitudes on the PRS than aware Ss who conformed less. In addition, Es who tested Ss of the opposite sex biased their results according to their expectations, while for Ss of the same sex the bias was reversed. It is apparent that conformity studies are quite susceptible to the effects of demand characteristics and that only with controlled E-S interaction and more attention to deception procedures can results be generalized. (French summary) (19 ref.) (PsycINFO Database Record (c) 2010 APA, all rights reserved)
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